How is this different from Wix, Squarespace, or another template builder?

Template builders give you a pre-made shape with your name dropped in. We extract your existing brand identity (colours, type, voice) and build a custom site around it. You also own the code — there is no platform lock-in, no monthly platform fee, and the site is structured for AI assistants from day one with full schema.org markup and an llms.txt file.

What if I already have a website? Will I lose my SEO ranking?

We rebuild against the same domain, preserve your URL structure where it makes sense, and 301-redirect anything that changes. Existing rankings carry across. In most cases ranking improves within 30-60 days because the new build loads faster, has clean semantic HTML, and ships with structured data the old site lacked.

What does AI-native actually mean?

AI-native means the site is designed to be read cleanly by AI assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews. That includes server-side rendered HTML, full schema.org structured data (LocalBusiness, Service, Review), semantic markup, an llms.txt summary file at the site root, and robots.txt that explicitly invites AI crawlers. Most legacy sites fail at every layer.

How long until my site is live?

Seventy-two hours from approved brief to live site. Day 0: brief call. Day 1: first draft on a private preview URL. Day 2: refinements. Day 3: domain swap and ship. Most engagements complete inside one calendar week including weekends.

Do you work with businesses outside Sydney?

Yes. We are based in Sydney but the engagement is fully remote. We have built sites for businesses across Australia and can work with any business that primarily transacts in English.

What if I want to change something after launch?

Site & Studio retainer clients get unlimited minor edits each month. One-time engagement clients can request changes at our standard hourly rate, or take the source repository to any developer. Because the codebase is plain Next.js + Tailwind, any modern web developer can pick it up immediately.

What's the difference between Site & Studio and Site & Stewardship?

Studio is the studio on retainer for ongoing creative work — review responses, social posts, quarterly site refreshes, designer-on-call. You still own and host the site yourself. Stewardship is everything in Studio plus we look after the entire technical stack: managed hosting on Cloudflare Pages or Vercel with 99.9% uptime SLA, domain registration and DNS, business email accounts, daily backups, 24/7 monitoring, and four hours of design changes each month. With Stewardship you never think about your website again. Twelve-month minimum.

AI-Native Website Design for Small Business

Q: Do you handle hosting?

Yes — every site is hosted on our infrastructure with TLS, CDN caching, and uptime monitoring included in the engagement price. You can also choose to self-host on Vercel, Netlify, or your own VPS. We hand you the source repository either way.

Q: Do you guarantee more customers?

No — and any agency that does is lying. What we measure is faster mobile load, more prominent reviews, AI discoverability, and conversion-optimised CTAs. The industry research shows these factors drive measurable lift in inbound calls and form submissions, but the actual number depends on your business, market, and existing customer flow.

Search is shifting.

Customer queries that used to start at Google now start at AI assistants. The numbers are moving fast.

25%

of search queries shift from traditional engines to generative AI by 2026

— Gartner, 2024

200M

weekly active ChatGPT users by Q4 2024 (up from 100M in 2023)

— OpenAI / The Verge

30%

of US Google searches now display AI Overviews (Search Generative Experience)

— Search Engine Land, 2024

Why most sites are invisible to AI.

AI assistants parse structured data, not pretty layouts. Legacy templates fail at every layer.

No schema.org markup. AI can't tell what your business does, where you are, or what you charge.
JavaScript-rendered content. AI crawlers see static HTML only. If your hours load via JS, they're missing.
No llms.txt. The emerging structured-summary standard almost no site has yet.
robots.txt blocks AI crawlers. Many templates block GPTBot and ClaudeBot by default.

What converts human customers.

Speed, reviews, and trust signals — the classics still drive the phone calls.

87%

of consumers read online reviews before contacting a local business

— BrightLocal Local Consumer Review Survey, 2024

+270%

conversion lift when a product page displays five reviews vs none

— Northwestern Spiegel Research Center

53%

of mobile users abandon a site that takes longer than three seconds to load

— Google / Think With Google

75%

of users judge a business's credibility on visual design alone

— Stanford Web Credibility Project (Fogg, 2002)

88%

of homeowners check a tradesperson's website before calling

— Angi / HomeAdvisor research

$100

return for every dollar invested in user experience design (best-case)

— Forrester Research

What you get.

Six things in every rebuild. AI-discoverable for the next decade, conversion-optimised for today.

01

AI-ready structure

Full schema.org markup, semantic HTML, llms.txt, AI crawlers invited.

02

Reviews above the fold

Your Google reviews on every page — not buried on Maps.

03

Sub-second mobile load

Lighthouse 90+. Built on Next.js + Tailwind. No bloat.

04

Sticky click-to-call

For trades and services, the phone is the sale. One-tap on every mobile screen.

05

Your brand, not a template

We extract your colours, type, and voice and build the site around them.

06

You own the code

Source repo handed over. No platform lock-in. Walk away anytime.

How we compare.

	CenaraMar	DIY (Wix / Squarespace)	AI builders (Lovable / Framer AI)	Traditional agency
Time to live	72 hours	Days–weeks of your time	Hours, then yours to fix	6–12 weeks
Custom design (not template)	● Yes	○ Templates only	○ Mostly templates	● Yes
AI-discoverable (schema + llms.txt)	● Built-in	○ Partial / off by default	○ Rare	○ Rare
Reviews above the fold	● By default	Manual to wire up	Manual to wire up	If asked for
Mobile Lighthouse 90+	● Yes	○ Often poor	Variable	Variable
You own the code	● Full source	○ Locked to platform	Export usually possible	● Yes
Ongoing platform fees	● None	$30–90/month	$20–100/month	Often retainer
Year-one total cost	$799–1,499	$360–1,080 + your time	$240–1,200 + your time	$5,000–25,000

Live in 72 hours.

Agencies take 6–12 weeks. We don't.

Day 0

Brief call

Twenty minutes. We start the rebuild before we hang up.

Day 1

First draft on a private preview URL

You review on your phone. Not in a 40-page PDF.

Day 2

Refinements

One round of structural changes, one round of copy.

Day 3

Live on your domain

DNS cut over. Old site archived. Source repo handed over.

Frequently asked.

How is this different from Wix or Squarespace?

They give you a template. We give you a custom site built around your brand, AI-discoverable, with the code in your hands. No platform fees, no lock-in.

Will I lose my SEO ranking?

No. We rebuild on the same domain and 301-redirect anything that changes. Most clients see ranking improve within 30–60 days from the speed and structured-data wins.

Do you handle hosting?

Yes if you choose Stewardship. Otherwise we hand you the code and you can self-host on Vercel, Netlify, or your own server.

What does "AI-native" mean?

Server-rendered HTML, full schema.org markup, semantic structure, llms.txt, and a robots.txt that invites GPTBot, ClaudeBot, and PerplexityBot. The shape AI assistants need to cite your business.

How long until it's live?

72 hours from approved brief.

Do you guarantee more customers?

No. Any agency that does is lying. We guarantee faster load, prominent reviews, AI discoverability, and better CTAs — the things research shows lift inbound calls. Actual numbers depend on your business.

Do you work outside Sydney?

Yes. Fully remote. Anywhere in Australia.

What if I want changes after launch?

Studio and Stewardship clients get edits included monthly. One-time clients can request changes at hourly rate or hand the code to any developer.

Studio vs Stewardship — what's the difference?

Studio = creative on retainer (reviews, posts, refreshes). You host the site.
Stewardship = creative + we manage the entire stack (hosting, domain, email, 24/7 monitoring, monthly edits). You never touch it. 12-month minimum.

Engagements.

Site — from $799. Bespoke 5-page site on your domain. Live in 72 hours.
Site & Systems — from $1,499. Everything in Site, plus we wire your new site into the tools you already use — bookings (Calendly, Booksy, Square, Fresha), contact forms, email capture (Mailchimp, Klaviyo), and analytics (GA4, Meta Pixel, Search Console). We configure the integrations on your existing accounts.
Site & Studio — from $1,499 + $499/mo. Everything in Site & Systems, plus monthly Google review responses (we draft, you approve), four on-brand social posts, and quarterly site refreshes.
Site & Stewardship — from $1,499 + $999/mo. Everything in Site & Studio, plus fully managed hosting, branded domain email, 4 hrs/mo of priority edits, and a quarterly audit covering AI-search visibility, page performance, and content gaps. 12-month minimum.
Site & Atelier — from $4,999 + $1,499/mo. Everything in Site & Stewardship, plus an on-site half-day photoshoot, a brand strategy session, multi-location and programmatic suburb pages, a dedicated account manager, 24-hour priority edits, and an annual repositioning check-in. Built for multi-location businesses, franchise operators, and brands managing more than one site. 12-month minimum.

Designed for the next era of search.